Activation · Onboarding · Conversion
Design that grows
the company.
Growth is the Experience Plus studio for the make-or-break flows—signup, onboarding, first value. We design, test, and ship them so more of the people who arrive become people who stay—using AI to accelerate every step of the process, with human judgment directing it.
The proposition
Growth isn’t won at the ad. It’s won in the first five minutes.
Most teams spend to fill the top of the funnel, then lose the argument on the first screen after signup. The biggest returns hide in the flows nobody demos: onboarding, activation, the empty first session. That’s the work we do—finding where people fall out, and designing the version where they don’t.
What we do
Find the leaks.
Design the fix. Prove it.
Diagnose
Where do people actually stall? We audit the funnel end to end—signup, first run, first value—and find the moments that quietly lose them.
Design
Onboarding flows, first-run experiences, empty states, and the path to the first “this is worth it” moment—designed as one continuous argument.
Test
Working prototypes in front of real users before anything ships. Hypotheses, experiments, and evidence—not taste debates.
Scale
What works becomes a system: lifecycle moments, referral loops, and the design patterns that keep conversion compounding.
Case study · Elevate
Onboarding that learns your voice.
Elevate is an AI marketing-automation platform. Its onboarding doesn’t collect settings—it captures a brand’s voice in a five-minute guided setup, so the very first campaign already sounds like the company that wrote it. Setup became the demo, and the demo became the activation moment.
- Brand voice captured in a five-minute guided setup
- Personalized from the first screen onward
- Onboarding doubles as the product demo
Elevate is an Experience Plus in-house venture—representative of the work we do for clients, not a paid client engagement.
Elevate · The onboarding flow
Five screens
to a brand voice.
The real shipped wizard. Each step asks for something a founder can answer without thinking—and by the last screen, Elevate is already writing in their voice. Click any screen to zoom; hover to glide through the full page.
The output
One setup, four very different companies. The same wizard produced each of these brand voices—proof the onboarding does real work, not just collection.
The social campaign
Acquisition creative in the same system—campaign posts and customer testimonials by Creative Conversion, our social studio.
Case study · Serenity
A calm product with a converting front door.
Serenity is an AI-personalized meditation practice with a physical starter kit. The web onboarding walks from intention to first session in a handful of screens—each one earning the next—then the kit lands on the doorstep to turn a signup into a habit.
- Web onboarding tuned for conversion, screen by screen
- A physical starter kit that closes the loop offline
- Calm pacing that still moves people forward
Serenity is an Experience Plus in-house venture—representative of the work we do for clients, not a paid client engagement.
Serenity · The onboarding flow
Six steps from
intention to session.
The shipped web onboarding. Every step earns the next—intention, pace, personalization—so by the time payment appears, the visitor has already had their first moment of calm. Click any step to zoom; hover to glide through the full page.
The social campaign
The onboarding converts the visit; this creative earns it—campaign posts and testimonials by Creative Conversion, our social studio.
The process
From first touch
to habit.
The working method
Mapped at the table.
Proven in the numbers.
Ways to work together
Start with the audit.
Scale what works.
Every engagement starts with a discovery call and a written proposal—scope and pricing confirmed before work begins.
Find the leaks
Audit
From $4,500- Full funnel walkthrough
- Onboarding teardown
- Analytics & drop-off review
- Prioritized fix list
- Findings presented live
Redesign activation
Sprint
From $14,000- Everything in Audit
- Activation flow redesigned
- Working prototype
- User testing, two rounds
- Ship-ready specs & handoff
- 30-day results check-in
Grow every quarter
Partner
Custom monthly- Ongoing experiment pipeline
- New flows, same system
- Lifecycle & retention design
- Quarterly growth review
- Design system stewardship
Experience Plus